On Running Sprints Toward Expansion in Noho
Swift Transformation: On Running’s Flagship Store Expansion in Noho, NYC
In a swift and strategic move, On Running, a renowned sports footwear and apparel brand, expanded its flagship store in the bustling Noho district of New York City. Undertaking a significant 1,800 square foot expansion, the project presented a unique set of challenges and opportunities. Managed within a tight eight-week construction schedule, the expansion was aimed at enhancing the customer experience just in time for the holiday shopping season.
The project scope involved a comprehensive transformation of the expansion space, starting with a full gut demolition and the infill of an existing staircase. The complexity of the project was heightened by the need to keep the existing store operational throughout the renovation period. This entailed meticulous planning and execution to minimize disruption to daily operations while ensuring safety and accessibility for customers and staff.
In the expansion space, the installation of all-new Mechanical, Electrical, and Plumbing (MEP) systems, sophisticated floor finishes, custom millwork, and custom architectural lighting were key components of the upgrade. The existing store also received significant enhancements, including new custom millwork fitting rooms, state-of-the-art lighting, and refreshed floor finishes. These improvements were not just cosmetic but functionally aligned with On Running's brand ethos of combining style with performance.
One of the primary challenges was executing this extensive remodel while keeping the store open for business. This required a phased approach and precise scheduling to ensure that construction activities did not interfere with the customer experience. The team employed innovative solutions and leveraged efficient construction methods to maintain a safe and inviting shopping environment, even amidst the renovation.
The infill of the existing staircase demanded structural ingenuity, ensuring the integration of the expanded space was seamless and aligned with the store’s overall aesthetic. The implementation of custom millwork and lighting was crucial in creating a cohesive and branded retail environment that resonated with On Running’s innovative and modern image.
Adhering to an aggressive eight-week timeline was critical, especially considering the approaching holiday season, a peak time for retail. The project team's dedication and effective management ensured that all milestones were met without compromising on quality or safety. The timely completion of the expansion allowed On Running to capitalize on the holiday shopping rush, offering an enhanced and more spacious environment for customers.
The On Running flagship store expansion in Noho is a testament to strategic planning, design excellence, and efficient execution in a high-pressure retail environment. The project not only expanded the physical footprint of the store but also elevated the brand experience for customers. Through innovative design, meticulous planning, and swift execution, the expansion project was a resounding success, aligning perfectly with the festive spirit and shopping fervor of the holiday season.
Looking to grow your footprint? Contact us today.